You have to pay attention to the periphery

I have long been interested in how the brain works and why we do some of the bizarre things that we do. Add my interest in innovation and viola there is a fun intersection.

Individuals as well as companies have problems spotting, let alone executing innovations. In many cases the innovations seem obvious in retrospect causing people to think "well why didn't ABC co do that? They must be idiots." The truth is that spotting something outside of our current focus is not anything that we are wired to do. In fact we are wired to do the opposite.

For a few cool examples of this check out these YouTube videos. (Normally I would do an embed for your convenience but these are not available for some reason so go check them out.)

• Change Blindness; you cannot be aware of everything
• Mind's Eye; the Brain relies constantly on Visual Memories

The defense our mind puts in place that keeps us focused and able to complete a task without all of the information available overwhelming our brain is the one that keeps us from noticing things on the periphery. But if the periphery is where the interesting things happen what do we do?

The first step is to be aware of what you are focusing on. The next is to allow yourself time to wander, or in many cases allot yourself time to wander. This doesn't mean daydreaming (remember, vision without execution is daydreaming) but it does mean looking at things outside of the immediate and allotting effort and brain cycles to it occasionally. Probably not at the same rate as your real focus but without carving out at least some you quickly find that your immediate focus is all you have time for.