SUN gets a new spark

I recently had the opportunity to go out to California and visit SUN. It was just a short period of time but it was an information packed couple days. We discussed topics ranging from Sun GridEngine to strategic direction, from Developer Tools to hardware threading.

I was particularly happy to see that SUN appears to have obtained a dose of humility. Where their previous corporate strategy seemed for a while to be "ABM" (Anything But Microsoft) they are now focusing on understanding their spot in commodity markets and differentiating based on service. The previous approach and Scott McNeely's top 10 lists was certainly entertaining it didn't do much to further the companies goals.

SUN has now taken a page out of the RedHat handbook on making money with Open Source and are trying to make money with service differentiation. I had written off the initiative to Open Source Solaris as the dieing throws of a declining giant. But listening to the vision that they have and what innovation Sun is now building into Solaris 10 with things such as ZFS and Virtualization such as Zones.

Their approaches with Silicon and drive to innovate there was also interesting. They now sell Sun boxes with AMD and Intel processors. Talk about Cats and Dogs living together. We even discussed a current effort sun is working on with Microsoft for a large system provider where they are serving real time video off of Sun hardware running Windows. ... Let that sink in for a minute...

Another interesting point that was brought up was how Moore's Law and fitting more onto the same bit of silicon applies to RISC chips as well as CISC chips. Since RISC is smaller (Reduced Instruction Set) they can then fit more processors on the wafer. So they are legitimately talking 32 and 64 core processors. Talk about the need to thread your application. Initiatives such as Niagara and Victoria Falls also provide low energy approaches.

Just read some of the press of the days for a glimpse of some of what they have been up to.