The PM who cried Urgency

Have you ever been working on a project that you have been told over and over is urgent the date that was initially given to the customer has to hold? The urgency from that initial swag date builds from a normal project to a high effort project, on to a difficult project and on to
a death march?

A critical learning that needs to be accepted is that the purpose of a schedule is planning, not goal setting. A common problem is the initial SWAG (or ROM) becomes the cast in stone plan when the only thing that everyone agreed to at the SWAG was that it was wrong.

A general rule of thumb that I have found to hold true when estimating a project with initial information is that it is good to a rough magnitude of +200% to -50%. (and how often it actually goes to -50% is... let's just say infrequent.) This really means that the estimate is really intended for planning purposes to allow budgets to be roughly planned and dates for initial thoughts to be formed for go/no go decisions.

The unfortunate reality though is that in many cases the initial SWAGs are taken as gold. Plans and dates are communicated around them and then, in order to make the dates that have been "communicated to the customer" the development team is forced to become a team of super-heroes running a death march to meet the date on something that may not have real value in the long term. One of the ironies that I recently read about is that in many cases the death march project is one that has little to no value to the business overall and it seems that the only way the project was worth doing was if it met the impossible schedule.

All of this doesn't change the fact that if a plan missed the date, it was a bad plan. In many cases we try to blame the performance of the team, environment, technical difficulties or other things but the fact remains the plan is what was incorrect. It doesn't really matter why the plan was incorrect, it was. This means that we need to run performance checks earlier in the cycle. A post-project review is always a good thing but what if we did what needs to be done
up front?

While reading through various articles for this topic I ran across one on the Best Practice for Voluntary Overtime. It shows the correlation between an increase in pressure and productivity and then the corresponding decline in actual productivity when pressure is increased too high.
People are more productive and more creative and quality is higher when regular schedules are kept, planned and executed.